One of the best ways to get a jump on the competition when it comes to search engine rankings is to use related terms on your page. If your term is "growing flowers", you would be well advised to use words such as rose and carnation, or other types of flowers. Any word that readily associates itself with flowers will help.
But you can also take this one step further using what I call a Related Search Keyword list. I have found that no matter how good you do with the main targeted term, you will always get more traffic from related searches, and many things you never even thought of.
To build your related search keywords list, go to the Yahoo search marketing tool and type in your main keyphrase. You will get returned to you a list of related searches, sometimes even hundreds of variations.
Cut and paste the list and save it to your desktop for easy access. You would want to use at least the top 50 terms. If your topic is really popular, you may want to use the top 100 related searches.
Go through the list and write down every word that appears in the list. Not phrases, but individual words. If you use the top 50, you will probably come out with about 30 different words. As I stated in an earlier article, this list should be used as your keyword list for the META keyword tag.
You should include each of these words on every page. That means they need to appear somewhere in your template. I am sure you can find a place to include them. It can be a text link, in your slogan, or anywhere else they make sense.
By using the Related Search Keyword list, inserting the words into your META tag and on your template, you will be a step ahead of your competition in getting the related searches. And by combining that with the related words in your content you will be miles ahead.
Mastering the search engines does not take trickery or deceit. It takes a sound and thoughtful approach that considers both the search engine spider and the searchers. If you follow the tips above, the search engines will appreciate your clarification and the searchers will reward you by typing in those off the wall terms that bring most people to your site.
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